The GHID Blog

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Survey Results Show That Homeowners Are Looking For Colorful Home Improvements

National Painting Week sherman williams and nari national painting week

National Painting Week – Inspiration for the DIY Designer – kicked off this Monday. If you haven't heard of National Painting Week, have no fear, National Association Of The Remodeling Industry (NARI) and Sherwin-Williams named this week (April 15-21) National Painting Week to help consumers jump-start their spring paint projects - pretty clever marketing tactic! It's meant for you to gather color inspiration, project ideas and helpful tips for your spring painting and home improvement projects on their website. In true GHID fashion, we not only want to show the results that the survey yielded and Sherman Williams' infographic, we also wanted to show you some pictures and helpful hints.


We want to help make design dreams a reality, said Jackie Jordan, director of color marketing, Sherwin-Williams. During National Painting Week, people can get inspired by a world of color and fun, creative painting projects. We are also providing step-by-step directions for completing projects, such as painting trim like a pro, distressing a piece of furniture, painting stripes on a wall and adding curb appeal to the exterior of a home.


Survey Details

The National Home Color Survey was commissioned by Sherwin-Williams and conducted by independent research firm The Futures Company between February 14-20, 2013. The survey polled a representative sample of 1,406 homeowners and has a margin of error of +/- 2.6 percent.

A Pretty Way To Show Off The Results

Helpful Hint: Adding color to your kitchen, bedroom or living room doesn't have to be an overly bright color. Even if you want to add a soft blue paint to your walls, it will really make your

kitchen, bedroom or living room stand out!

beautiful kitchen interiors, fabulous interior design, high-end interior design

Helpful Hint: Staying neutral with your wall color and adding bright pops of color throughout your space will really brighten your day when you enter that space.

eclectic living room design, eclectic interiors, examples of eclectic interior design

Bringing More Color Into the Home

The National Home Color Survey indicates three-in-four homeowners (74%) would like to incorporate more color in their homes, especially the living room (29%), bedroom (19%) and kitchen (10%).

That said, the most commonly used living spaces are in need of the most paint this year, with 32% of homeowners focusing on their bedrooms, 29% tackling the living/family room and 28% updating their bathroom. In addition, 15% of people believe their home’s exterior could use a refresh.

Helpful Hint: Keeping your bigger pieces of furniture neutral and throwing some bursts of color into your furniture, even if it is in a small way, will leave your interiors feeling ready for spring & summer.

Bedroom design, Gorgeous bedroom interior design


Some tips from Sherman Williams:


  • Identify a colorful object as the focal point of the room. Select a few colorful pieces to build your room around, such as artwork or a lively piece of furniture. Throw in some fun accessories like geometric patterned pillows, bright lacquered picture frames or unusual light fixtures.
  • Highlight unexpected areas. Colorful paint can turn ordinary areas like ceilings, banisters or doorframes into extraordinary spaces. If you want to keep walls neutral, paint a piece of furniture, such as a chair, headboard or the back of a bookshelf. Or balance neutral walls with bright trim on doors, windows and ceilings.
  • Use colorful patterns for the illusion of space. When working with a small or challenging space, use paint to create optical illusions. Horizontal stripes can help small rooms feel more spacious, while vertical stripes can add the illusion of height to low ceilings

For the rest of the infographic and other tips, visit the Sherman William website. If you're interested in a paint consultation or jumpstarting your design project, call your local interior designer. As we always say, check out their portfolio first and make sure that you mesh well with your design team.